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Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data …
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What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data…
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What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that…
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What is Treasure Data?
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time.
According to the vendor, Treasure Data serves customers globally across a broad base of industries that utilize it for personalization at scale:
• 170+ Pre-built connectors to collect data and activate profiles
• 2M+ Events collected every second
• 10B+M Profiles activated every month
• 130T Records managed
• 1M Presto queries run daily
• 30T+ Rows of data processed daily
• 99.99% Uptime
Treasure Data Screenshots
Treasure Data Videos
Webinar: What is a Customer Data Platform?
Watch How a Customer Data Platform Achieves Over 800% Marketing ROI
Watch Webinar: Demystifying Customer Data Platforms, with Winterberry Group
Treasure Data Integrations
- Adobe Marketo Engage
- Twilio Segment
- Mixpanel
- Google Analytics
- AppsFlyer
- Adjust by AppLovin
- Amplitude Analytics
- Chartio (discontinued)
- Tableau Desktop
- Tableau Server
- Looker
- Domo
- Adobe Analytics
- Heap
- Apache Hadoop
- Amazon Redshift
- data.ai
- Microsoft Power BI
- Tableau Cloud
- Pentaho
- Metric Insights
- Microsoft Office 2016 (discontinued)
- Microsoft Azure
- Google Cloud Storage
- Google Drive
- Intercom
- Zendesk Suite
- Elasticsearch
- MongoDB
- Google BigQuery
- Microsoft SQL Server
- PostgreSQL
- Snowflake
- MySQL
- MariaDB Platform
- Mirantis Kubernetes Engine
- Heroku Platform
- Stripe Payments
- Mailchimp
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Marketing Cloud
- HubSpot Marketing Hub
- NetSuite ERP
- Meta Business Suite
- Sizmek Ad Suite
- AdRoll
- LiveRamp
- Salesforce Marketing Cloud Intelligence, on Marketing Cloud
- Twitter Ads
- Google Tag Manager
- Branch
- Amazon Kinesis
- Unity
- iOS
- Android
- Unreal Engine
- Oracle Marketing
- TUNE
- Google Marketing Platform
- pandas
- Eyeota
- Oracle Responsys
- part of Oracle CX Marketing
- salesforce sales cloud
- kafka
- hive mall
- jupyter
- R
- mLab
- fluentd
- JDBC
- Luigi
- Python
- Rest API
- informatica
- ruby
- instagram Ads
- xbee
- MQTT
- RaspberryPi
- Serial Devices
- CSV
- FTP
- Webhooks
- mysql workbench
- razorSQL
- SQuirreL SQL
Treasure Data Competitors
Treasure Data Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | global |
| Supported Languages | English, Japanese |
Treasure Data Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Treasure Data are from Mid-sized Companies (51-1,000 employees).
Treasure Data Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 40% |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Treasure Data has proven to be a versatile and powerful tool for a wide range of use cases. Customers have found that Treasure Data addresses the business problem of scattered data sources by providing a single platform for data collection and analysis. It serves as an ETL platform, analytical database, and data warehouse, supporting various business units across organizations. Users rely on Treasure Data as their primary storage and processing facility for large volumes of event data, eliminating the need to worry about storage and processing infrastructure.
Marketing teams utilize Treasure Data to enable a constant flow of data between databases and platforms like Salesforce, supporting email campaigns and providing refreshed data. The software helps clients understand customer behaviors, digitize the consumer base, and gain insights for business decisions, leading to increased revenue. It also serves as a central source of truth for customer data, solving the problem of fragmented information across digital and offline properties. Furthermore, Treasure Data is used for web tracking and analytics, supporting marketing teams in tracking website usage and campaign performance, ultimately improving the user experience. Overall, Treasure Data has helped companies store and secure their data while generating valuable insights to support data-driven decision-making.
Flexibility in Data Management: Many users have highly appreciated the flexibility of Treasure Data in ingesting different data sets and creating a data lake. This feature has been praised by numerous reviewers, allowing them to easily manage their data and streamline the data management process.
Extensive Native Integrations: The extensive native integrations provided by Treasure Data have received high praise from users. They have mentioned that these integrations cover the majority of systems they use, saving them time and effort in connecting different systems. Several reviewers have expressed their satisfaction with this feature.
Reliability and Uptime: Users consistently mention that Treasure Data is highly reliable, boasting a 99.99% uptime rate. This level of reliability has given them confidence in the platform and allowed them to trust that their data and jobs will always be accessible. Numerous reviewers have highlighted this aspect as one of the strengths of Treasure Data.
Cons:
-
Frequent Request Failed Errors: Many users have experienced frequent "Request failed with status code 429" errors while using Treasure Data. These errors can be frustrating and disrupt the workflow, leading to delays in completing tasks.
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Lack of Error Resolution Guidance: Some reviewers have mentioned that they faced difficulties in resolving the "Request failed with status code 429" errors. They felt that there was a lack of clear guidance or documentation on how to troubleshoot and fix these issues, which made it challenging for them to resolve the errors independently.
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Impact on Productivity: The recurring "Request failed with status code 429" errors negatively impact productivity for some customers. Users expressed frustration at having to constantly deal with these errors, as it interrupts their work and requires them to spend additional time trying to resolve the issue or contacting support for assistance.
Users commonly recommend several actions for optimal use of Treasure Data. First, they suggest thoroughly testing the software before making a purchase decision. This allows customers to assess if the platform meets their specific needs and requirements. Second, users recommend having a skilled technical team in place to make the most of Treasure Data's capabilities. This ensures proper configuration and utilization of the platform's features. Lastly, users suggest engaging key personnel within the organization to maximize the benefits of using Treasure Data. This collaboration helps leverage the platform's flexibility and robustness for effective data management and analysis.
Additionally, users highly recommend Treasure Data for its comprehensive toolset, data connectors, analytical database, and excellent support. They emphasize that it is well-suited for managing massive amounts of data and allows analysts to work independently without relying heavily on engineers. With its powerful big data and business intelligence capabilities, Treasure Data can serve as an efficient ETL pipeline and facilitate seamless exporting of results to a warehousing database for scheduled queries. It is advised to ensure a comprehensive list of data sources and validate aggregation levels for accurate analysis. Reading through documentation and relying on customer success representatives are also recommended for efficient support.
Overall, users find Treasure Data to be a flexible and robust Customer Data Platform (CDP) with a powerful set of features and excellent support, making it a valuable asset for businesses dealing with large datasets.
Attribute Ratings
Reviews
(1-25 of 49)Companies can't remove reviews or game the system. Here's why
Treasure Data is used as a powerful data warehouse with an attached Customer Data Platform built on top of it. Treasure Data's data processing capabilities allow it to capture billions of rows of data at scale and process it in an efficient manner, allowing it to be a true source of record for all of your customer data. Treasure Data includes powerful technology to support robust data pipelines for technical teams, and an entire suite of integrations for marketing web personalization and audience communication activations across social advertising and direct marketing platforms.
- Data Processing/Ingestion
- Data Integrations
- Data Flexibility
- Learning curve with technology
- Technical Implementation Process
- End- User Friendliness
July 13, 2022
Treasure data accelerates Omnichannel Journey
Score 9 out of 10
Vetted Review
Verified User
We have been implementing Treasure data at leading life science customers for more than 2 years. The platform has accelerated the Omnichannel journey and is a strategic lever for the next best action. Treasure data has the flexibility to integrate multiple sources including Web, CRM, email activities, event information, and 3rd party sources. It provides scalability to bring your own models to run on the platform.
- Profile enrichment
- Read to use integrators
- Ease of use
- Scalability
- Reporting
We use Treasure Data to consolidate the users database, streamline processes around acquisition, and get to know our end users better. The problem Treasure Dat addresses is unifying users from various channels and getting to form a complete unique picture for a user and driving personalized communications based on that unified profile.
- ID Unification.
- Flexible integrations with all sorts of platforms.
- Ability to define custom programming for those special use cases.
- Constant product improvements and new features.
- Customer support that goes above and beyond.
- Ability to update segments or activations in bulk.
- For saved queries, ability to organize them better, in folders or categorizations.
October 08, 2021
Integrated Customer Data for Triggered Target Audiences
Treasure Data is being used to create a unified customer view across first-party customer data, CRM data, e-commerce orders, web visitors, mobile app users, ad impressions, email activity, SMS activity, and social activity that is the basis for higher-performing targeted audiences and activations.
- Catalog of existing integrations.
- End-user friendly segment definitions and queries.
- Predictive and cluster models.
- High up-time and operations response times.
- Unified customer reporting view.
- Log details and operations debugging.
September 09, 2021
Treasure Data will help us to grow all our revenue streams
Across the whole organization. Solves the problem of not having a central source of truth about all aspects of a customer and their journey across our digital and offline properties.
- Data aggregation.
- Profile enrichment.
- Data processing time.
- Implementation.
- Onboarding.
- Customer support.
September 09, 2021
Fullstack CDP
It's our central platform to collect, transform and organize consumer data to make it available for marketing segmentation and BI. That data comes from a variety of sources and formats. This platform is used to abstract all infrastructure implementation from our development, giving us a full stack place to work with data.
- Easy to start.
- Support.
- Integrations read to use.
- Lack of flexibility.
- Not clear on all technical limitations.
- Graphical interface is slow.
September 03, 2021
Treasure Data: Creating a 360° view of the Consumer for Better Media and Sales Effectiveness
Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. This assists us in building real-time behavioral audiences, improving reporting, safeguarding data privacy, and improving activation/execution into channels. With leadership and customization, we are driving ongoing cost savings, media efficiency, media effectiveness, and a better view of our consumers.
- Unify disparate data sets and sources.
- Analysis and understanding of data and reporting.
- Safeguarding data privacy and improving activating into channels (Social, Media and Email).
- Improvements in the user interface.
- Simplification of segmentation for business (non-technical) users.
August 31, 2021
Very good product to work with
We are using the platform across the whole organization. They're helping us to be compliant against 1st party data usage, and also to be more effective about digital media spent using our owned data to impact the right consumers, or to find people like them.
Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars.
Even though it is not directly related to the Digital Media spent, being compliant against 1st party data usage keeps the company protected against law issues and bills that depending on the size of your business, can reach billions of dollars.
- Scalability.
- Security.
- Integrations.
- Ease of use.
- Support.
- User experience.
- Reporting.
- Real time data availability.
August 18, 2021
I like to use treasure data, it has more pros than cons.
Treasure Data is being used for data capture for almost every country in the world. It helps in data capture and availability.
- It helps a lot on data capture and availability.
- Helps on data visualization for all the marketers in the world.
- It is pretty fast working with big data.
- I think maybe the structure, like its not possible to create tables with specific fields.
March 17, 2021
Most User-Friendly & Intuitive CDP I've worked with
Treasure Data is our CDP that connects our CRM with our Salesforce Marketing Cloud ESP. It allows us to do more integrated campaigns (email, social), intuitive list segmentation, and automation of campaigns that we run. Treasure Data is mostly being utilized by our Marketing and Client Success departments within our organization.
- User Friendly UI
- Awesome Support Team
- Many "Plug & Play" Integrations Available
- Record count of automation in success/failure emails
- Time-based attributes (i.e. Today, Today +, Today -)
February 25, 2021
Flexible big data platform for many business cases
We are using Treasure Data in our marketing department by leveraging consumer data to build smart marketing activations through a data engineering process that was built. By integrating all the consumer data sources the company has, we can create audiences for marketing. As a global company, we were able to create a standardized process through all the countries that we manage.
- Flexibility for development
- Good technical support
- Good infrastructure
- Audience Studio needs improvement and flexibility
- Reporting platform could improve for end users
January 20, 2021
Good tool, great potential
[Treasure Data] is a tool we are implementing for several of our big consumer goods clients. The biggest implementation has [Treasure Data] CDP sitting in the middle of the core architecture of the client's digital customer experience. It centralizes customer data and provides a full 360 degree view of all of their customers, enabling near real time segmentation and data access, providing at the same time a single version of the truth. It is a global solution with tailored particularities for local markets (including legal requirements).
- Workflow editor - especially split function
- Out of the box connectors
- Audience studio - easy of use for non technical people
- Nice UI
- Integration with advanced features - python, spark
- Documentation accessibility and documentation quality
- Testing of new features rollout
- Develops integration
- Enable a setup for multi location and larger developer team
December 25, 2020
Good platform to analyze data
I am part of a team that has been involved in the development of a customer data platform for an international consumer good producer.<br>The client has decided to adopt Treasure Data among other technologies. Using Treasure Data we are able to collect datapoints from different sources and rearrange/propagate them according to the datamodel designed by the business team.<br>The propagation of data is executed by scheduled workflows.<br>There exists a native segmentation tool, on top of this, it was necessary to develop workflows responsible to do deduplication of customer, housekeeping of datapoints, validation rules, data quality indexes etc.<br><br><br><br>
- Simple to set up and to use
- Support is fully available
- Cloud technology --> almost nothing is on prem
- Documentation is not always fully update --> better off reaching to support for some topics that are not covered
- Small bugs on the graphical user interface
- If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
It is being rolled out in phases but will be used across the whole organization. Currently within sales and marketing, primarily. With the ultimate goal of complete customer-centricity, the main problem we are addressing with the CDP is creating better experiences for our customers. Additionally, we have so much data that we need to unify and bring into one place.
- Knowledgeable team
- Helpful in setting up platform
- Insightful tools, platform, and people
- Great at strategic planning in our use cases
- Training has been great. We've had many training sessions across the org that were held by the ATD team.
- Hard to use if you're not heavily involved in data and analytics. We are hoping for an easier way for the marketing teams to utilize.
- Dashboards aren't super intuitive, but just require some additional walk-throughs.
- Need more resources
- We've run into some memory issues on the platform, but the ATD team is making improvements to fix these.
August 05, 2020
Treasure Data Review
We use Treasure Data in our Marketing team. It is used to enable the constant flow of data between our database (snowflake) and other platforms like Salesforce. We use Salesforce for email campaigns in which we need refreshed data every day. We use Treasure Data to get data that refreshes every day from snowflake via data extensions. The segments that we create in Treasure Data are really useful.
- Really easy to use user interface, pretty easy to navigate
- Amazing customer support
- Multiple activations attached to one segment
- Enabling fields to use in output mapping of behavioral segments
- Faster run for master segments
- Ability to overwrite data in data extensions in Salesforce
July 30, 2020
Great CDP and great customer support
We are using this across all of our marketing teams and improving the user experience throughout our domain. We have several domains and we need to integrate the cookies and identify user interest, whether we've had them before on our site, and then provide them with the best content possible.
- Integration with Google
- Unified ID for cookies across domain
- Great costumer support
- Integration with VMs from cloud services
- Tracking without 3rd-party cookie
- AppsFlyer integration with postback
July 28, 2020
Flexible and Scalable Platform
We use Treasure Data across the entire organization, supporting marketing activations across multiple zones and countries around the globe. Treasure Data addressed the consumer data capture and activation and became a single source of truth for all consumers across the world. It also provides us support when dealing with new integrations for removing siloed consumer records in other platforms in different countries.
- Support is very responsible and fast.
- It allows us to quickly implement new integrations.
- Our customer success manager in Treasure Data is very close to the team.
- The interface for segmenting consumers is not very user friendly for marketers.
- It don't have an analytics environment inside the platform.
Treasure Data is used as the CDP for one of the regions (APEC) primarily for creating master customer profiles. Currently, we are using it for various use cases like Abandoned Cart/Abandoned Browse, Social Media campaigns, RFM segments, Cross-sell, etc. Additionally, the master segment and reporting/dashboarding functionalities are being used to track the growth of the number of customer profiles, attribution by various email sign-up sources, other reporting uses cases.
I have found the step-by-step workflow in building multiple segments very useful, which can be either run on-demand or scheduled for automated execution and campaign activations. The next steps are to leverage machine learning models for additional use cases like predictive scoring, etc.
I have found the step-by-step workflow in building multiple segments very useful, which can be either run on-demand or scheduled for automated execution and campaign activations. The next steps are to leverage machine learning models for additional use cases like predictive scoring, etc.
- Providing omni-channel view of customer behavior
- Data ingestion including batch and near real-time data
- Campaign activation including email and social media
- Great UI, Flexible Data Model to work with given enterprise data
- Documentation could be better for the workflows & any custom logic implemented. Seems to be improving with the new approach using Markdown.
- API key management can be improved further
July 20, 2020
Goodbye Data Silos!
Treasure Data is currently primarily being used by the marketing department to improve the efficiency and scale of our customer acquisition campaigns. The audience segmentation capabilities have been invaluable in helping us identify our highest value clients for audience activation and Lookalike modeling on paid social and display platforms. Having a unified customer view has also allowed us to run valuable data analysis on our first-party data's attributes and behaviors and has helped us identify what our highest lifetime value client looks like. We have also been able to run more lifecycle marketing and lead nurturing email campaigns with the help of our customer success rep which has also provided great value to our client retention efforts.
- Treasure Data's audience studio is an intuitive tool for marketers who don't have any engineering or coding experience to start building audience segments for external activation purposes.
- Treasure Data also is constantly innovating and adding features to their product that fit each customer's specific business model and use cases. Their customer success reps are an extension of our team who understand how to leverage their technology to solve our business problems.
- Treasure Data makes client education one of their key focuses. Their Treasure Data University product is very insightful for marketers who aren't familiar with this new technology.
- Each onboarding process should go more in-depth about a client's success road map of projects to be completed using Treasure Data's capabilities.
- User interface for the tool can be daunting to navigate at first.
Treasure Data is a critical platform that we use to be able to enrich our customer data, actively engage with new and our current customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. From a business problems oriented approach, Treasure Data has allowed us to utilize the necessary proactive technology to increase customer retention and experience.
- Out-of-box machine learning
- Continuous data enrichment
- Customized audiences
- Engagement recommendation
- No-code functionality for non-technical users
- Increased catalog of data connections
Treasure Data is being used by our client, which operates worldwide. It is being used by the IT department, the result of which is an increase in revenue for the whole organization. It helps the client in knowing their customer's behaviors and digitizing the consumer base, which they did not have any idea about previously. After integrating data from different systems and structuring them logically we have a 360-degree view of a consumer and her purchase behavior and history of the same. This gives immense insight to the client regarding their business decisions, thus impacting the business enormously.
- Ability to integrate with numerous external systems along with cloud platform as a source or target providing the opportunity to deal with a variety of data.
- Comprehensive support, which stands out
- Segmentation and Predictive Scoring are unique capabilities of it, which makes it a better choice among similar products.
- Customizable dashboard is an added feature.
- Profile gives a 360-degree view around a chosen segmentation.
- Enabling workflow name and project name change option on GUI on the existing workflow will make life easier.
- Since it's a big data stack tool, better data volume handling and no memory leakage is expected.
Score 6 out of 10
Vetted Review
Verified User
All over these years, Treasure Data has helped us to store and keep our data safe. The easy-to-use Treasure Data platform brings us the power of big data, generating great insights for our company.
- Data lake
- Machine learning
- Hive user IDE
- Presto SQL IDE
- Price
- Updates and inserts on presto SQL
- Presto SQL IDE
- More comprehensive presto hours report
November 24, 2019
Great software for marketing
Treasure Data is used by our marketing department to keep track of key metrics that we value. For example, we monitor the number of monthly active users on our app, number of promotions that are sent out by our merchants, promotion claims, and also performance metrics of emails (so that we can see all of the email metrics in just once place). Treasure Data helps simplify our analytics.
- Ability to track many different performance metrics that are across multiple campaigns inside of Marketo.
- Centralizes the performance metrics of our product adoptions in one place so that we can see if product usage increases month over month.
- Ability to combine multiple different data sources so that we are able to have a full view of our funnel.
- Treasure Data requests someone to be able to write SQL which isn't applicable for everything.
- Data visualization could use some work in terms of the number of options for displaying data.
- We encounter bugs from time to time.
August 22, 2019
Treasure Data works for small companies!
We utilize Treasure Data as a way to bring in data from SFDC and translate it in a useful way for Tableau. It is a workflow management tool, SQL tool, and exporter. SFDC reporting has limitations especially for cohort analysis, so we need to manipulate the data outside of SFDC. TD provides a great way to import and export data we need into SFDC. The entire company utilizes the data from SFDC. Only select analysts are able to have access to Treasure Data itself. These analysts do not have experience in managing data and data sources, so Treasure Data has been a helpful tool that assists with the gap.
- Importing data from Salesforce and other sources - with no or little background in data sources, Treasure Data has been useful with assisting the gap.
- Exporting data into Salesforce and Tableau is very simple to set up and can be easily scheduled.
- Support from Treasure Data is a live chat and has been VERY helpful with assisting a lot of the little issues that we run into.
- There are often bugs when they update the source connections. However, they are diligent and have been correcting the issues in a timely matter.
- There are often slow downs with our workflows and increase in Presto usage hours that aren't explainable. We don't change the queries, but we see slow downs over time.
July 15, 2019
Treasure Data is great for budding data teams.
Treasure Data is used as our production data warehouse. We also use Redshift, but are increasingly moving away from that - our cleansed, production datasets primarily exist within Treasure Data.
Treasure Data provides transparent access to data for auditors, which has been a huge business problem it's addressed. We can present specific schemas to auditors to monitor, and track all of their queries easily.
Treasure Data provides transparent access to data for auditors, which has been a huge business problem it's addressed. We can present specific schemas to auditors to monitor, and track all of their queries easily.
- Excellent console interface.
- Incredibly fast processing, and simple ability to shift between Hive and Spark.
- Simple workflows - easy to understand and use.
- Workflows could be more expansive - Python capability, for example.
- Data visualization would be incredibly powerful.
- Being able to merge directly to datasets outside of TD would be powerful.